The Ordinary Serum Foundation Review
When an unreleased product receives as much hype as The Ordinary foundation has, it is pretty difficult not to be curious. I first stumbled across this foundation whilst reading a Refinery29 article, upon delving deeper into to article and discovering that it was actually being released by my current favourite skincare brand – The Ordinary, I knew that I needed to add it to my wish list.
The Lowdown on the Ordinary
If you haven’t already heard of the company, The Ordinary is a skincare brand which operates under the Deciem umbrella alongside the likes of Niod, Hylamide and more. As a company, Deciem prides itself on being a “seriously abnormal beauty brand” – a quirk which has no doubt lead to their booming success over the last year.
The Ordinary is different to other skincare brands out there in that their products only contain essential skincare ingredients – leaving out all additional, unnecessary additives often used by competitors. This allows the company to keep price-points to a minimum. Within the line, each product is designed to target different skin concerns e.g the Hyaluronic Acid is designed to brighten skin, whereas the Natural Moisturising Factors +HA is designed to provide moisture. This allows the consumer to customise their own skincare routine by mixing and layering products to suit their needs.
At the beginning of May, The Ordinary released their Colours foundation in two formulas. The serum – a lightweight medium coverage foundation, and the Coverage option – a full coverage formulation. Both of which have a semi matte finish and are available in 21 shades. Amazingly, although the initial waitlist for the product was 25,000, the company actually made 250,000 sales in its first week alone.
To give the foundation a fair trial, I have been solely using the serum formula in shade 1.2 over the last three weeks. I do however have a bottle of the coverage foundation which I will be testing out next, if you would like a review of this product, just drop me a line!
The first thing I noticed about the foundation was the consistency of the formula. I’m not really sure what I was expecting to begin with but the liquid appeared to be extremely thin – similar to the consistency of Mac’s face and body. This initially made a little wary, however, upon application I was amazed by the coverage which it produced – even when applied with my beauty blender. A little definitely goes a long long way with this product, which leads me to think that I won’t need to restock any time soon – woohoo!
If I were to compare the coverage and finish of the product to any foundation, it would most definitely be Nars Sheer Glow. It’s lightweight formula leaves a healthy, luminous sheen to the skin whilst providing a great medium coverage. However, a higher coverage can also be easily achieved by adding a few additional layers.
As someone who tends to opt for a healthy, glowing base opposed to something more matte, this foundation is everything I could have asked for. The only negative criticism I have is that when worn alone, the foundation does tend to slide around a little throughout the day. But for £5.99 can you really have it all? With this being said, this can be solved by pairing it with a good primer – I would highly recommend The Ordinary’s High Adherence primer for this!
One last note I would like to add is that this is the only foundation I have used which hasn’t broken me out upon initial use. It is pretty normal for breakouts to appear during the purging stage as your skin adjusts to new products, however this foundation didn’t seem to have this effect. Perhaps this is down to its minimal ingredients? I’m not entirely sure to be honest.
All in all, I have been pretty amazed by this product. I would definitely say that it is one of the best, if not the best drugstore priced foundations I have ever used. I also believe that it could easily rival some higher end products on the market such as Nars Sheer Glow.
Priced at just £5.99, with the option of 21 cruelty free shades, I really feel that “Colours” has more than lived up to its crazy, crazy hype.
If you would like me to write up a review of the Coverage version of this foundation, don’t hesitate to leave a comment or drop me a line. Wanna read some more? Why not check out my latest posts – May Favourites, Copenhagen Travel Diary, The Ultimate Quick Fix Skincare Menu.